Principle #5
Pre or post-launch, the role of the PMM never stops. It’s why our framework’s circular; it represents the fluidity of the role.
Gather feedback, synthesize data, optimize, test, implement, and never stop.
Never stop aspiring for personal growth, either. The product marketing career ladder is exciting - more Directors and VPs of PMM are entering the C-suite in CSO, CPO, and CMO roles. The product marketing world is your oyster.
Sean Broderick, PMA ambassador and Head of Product Marketing at edesk, rightfully suggests:
“Help everyone grow as a team. Advocate for junior product marketing roles to give the next generation a shot at this incredible career. There is a misconception that product marketers are born at 30 with eight years experience, but to really grow our influence we need to bring more people on the journey.”
Riana Frischman, Senior Product Marketing Manager at Treasure Truck, Amazon, explains:
“A great PMM asks questions to uncover new information. Many of us PMMs did not even know about this career option when we were deciding what we wanted to do with our lives. We had other roles and experiences that took us down this path.
“I feel fortunate to have worked with PMMs from many different backgrounds and experience levels. I love learning new things from them. From a PMM colleague who had a previous life in sales, I can learn more about client relationships. From a PMM who has ten plus years of experience in building PMM functions from scratch, I can develop my ability to influence. From a PMM who used to be a Data Scientist, I can learn how to dive deep and uncover customer insights.
“As PMMs, we are often expected to be Jacks/Janes of all trades. While that can feel daunting for aspiring PMMs, I find it exciting because in every PMM role, you have the opportunity to grow and refine skills. Each role you have in PMM can feel like a career of its own! However, each experience you have will build upon one another if you embrace the opportunity to learn.”